As a result of intense competition, customer-oriented sales organizations are absolutely essential. However, the long-term effectiveness of a sales organization cannot be guaranteed by restructuring alone. Success depends to a far greater extent on how an organization's managers and employees implement the sales processes. zeb/ helps banks to establish an efficient sales management unit which supports and reduces the workload of the operational sales units.
zeb/sales management helps you to create a central interface for the coordination of all sales activities. The sales management unit that we establish provides services to each of the sales areas, though it has no responsibility for customer business. Its task is to support the operational units in order to increase the efficiency and effectiveness of individual sales measures. The central responsibilities of the sales management unit are sales management, quality assurance, product management, marketing and public relations.
Our methodical approach:
- In successive workshops, we help you to define your bank's specific requirements of the new management unit.
- Based on the requirements catalogue, we develop an appropriate concept and processes. We always take interfaces with other units such as controlling into account to ensure the sales management unit's optimum incorporation in the organization's structures.