One important factor of success for financial service providers in their sales and marketing activities is a competitive product and price mix. In addition to pure financial needs, soft factors such as emotionality and exclusivity are now becoming increasingly significant. Emotions make it possible for people to experience products because they become tangible as a result, and time limitations give customers a sense of exclusivity. zeb/ supports banks in the process of designing attractive products and services, developing pricing strategies and implementing temporary product promotions.
We enable you to establish a streamlined and systematic product portfolio. Products are allocated to individual requirements categories and customer segments so that they can be effectively pooled and simplified. We also optimize your pricing structure and terms.
At the same time, we help you to supplement your portfolio so that it includes innovative products with attractive margins and aggressive marketing. For example, you can link a current account to regional services which are provided by joint venture partners. By adding non-financial value to your existing financial products, you increase their attractiveness and have a positive impact on customer confidence and loyalty.
Our procedure model:
- First of all, we analyze your prices and product range to establish the commercial and emotional parameters
- Based on your marketing strategy, we define the requirements that your product range has to meet.
- Then we consult with you to establish specific work packages which supplement or modify your product range.
- When we have established the product designs, we take care of the personnel-related and technical aspects of implementation (administration in IT sales systems, training etc.).