The structure of a branch network plays a decisive role in harmonizing the conflicting priorities of customer proximity and cost effectiveness. The important asset of customer proximity is actually a branch network cost driver. In addition to that, the branch networks that many regional banks built up over time are no longer capable of satisfying the requirements of a modern multi-channel sales organization. zeb/ assesses existing branch structures and helps to optimize their efficiency.
zeb/branch structures is an established concept for the optimization of your sales network. It ensures a targeted and relevant local presence which guarantees the loyalty of existing customers and fosters new business development. We also help you to consistently exploit opportunities to cut costs and expand the scope of your pricing policy. Our in-depth opportunity analysis is another source of information about additional sales potential which can have repercussions for your branch network.
Our efficient six-step consulting model has already proven itself in many projects:
- We survey customer revenues, earnings potential and costs per branch, and we identify revenue cost drivers.
- We make a costs versus revenues comparison and identify critical variables for the downsizing or expansion of existing branches.
- We implement a multi-stage estimation of customer migration potential.
- Based on the zeb/retail customer survey, we identify customer segment-specific, local earnings potential and estimate the costs of potential additional branches.
- We optimize the overall structure of your branch network and schedule customer transfers, taking local structures into account.